

All Nippon Airways Takes Business Class to New Heights with “THE Room FX” Supersized Seats
Business
- All Nippon Airways’ new “THE Room FX” is a cutting-edge business class seat with a privacy door for each seat equipped for Boeing 787.
- Starting in 2026, the seat will be gradually introduced on Boeing 787-9 long-haul international routes, marking the first refresh of All Nippon Airways’ business class seats for mid-sized aircraft in a decade.
- This seat expands on the same comfort as “THE Room” on Boeing 777-300ER aircraft, with new and improved features added.

Le Bourget (France), June 17, 2025 – All Nippon Airways (ANA), Japan’s largest and 5-star airline for 12 consecutive years, today unveiled “THE Room FX,” on Safran’s booth at the 55th International Paris Airshow, at Le Bourget (France). This next-generation business class seat with a privacy door for each seat of the Boeing 787-9 aircraft – the world’s largest seat in its class on a mid-sized aircraft.
"THE Room FX," developed in partnership with French leading aircraft seat manufacturer Safran Seats and British design company Acumen, builds upon the success and design principles of the larger Boeing 777-300ER "THE Room" seat, offering an unmatched customer experience.
“ANA is dedicated to providing the highest level of a customer experience and is investing in the future of the most advanced and comfortable travel with the new ‘THE Room FX’ seat,” said Tomoji Ishii, Executive Vice President, Customer Experience of ANA. “This seat represents our commitment to exceeding expectations and shaping the future of luxury flight.”
Beginning in 2026, ANA will gradually introduce "THE Room FX" private seats on major long-haul international routes. This rollout, alongside the current "THE Room" seats, offers passengers the highest level of comfort and space.
“At Safran Seats, we are proud to deepen our long-standing partnership with ANA through the launch of ‘THE Room FX’,” declares Victoria Foy, President & CEO of Safran Seats. “This new business class seat represents a step-change in comfort, versatility, and innovative design for the Boeing 787-9. By combining our engineering expertise with ANA’s commitment to passenger excellence and Acumen’s creative vision, we are setting new benchmarks in the world of premium air travel.”
“’THE Room FX’ project is a result of a profound long-standing partnership between ANA, Acumen and Safran - shaped by years of trust, creativity and innovation,” said Ian Dryburgh, CEO and Founder of Acumen. “Building on the success and DNA of the ‘The Room’ B777, this next-generation suite elevates the flying experience with a rare balance of comfort, flexibility and elegant engineering. This is a refreshingly original and market leading Business Class product that we believe will exceed passengers’ expectations for many years to come.”
About “THE Room FX” – Elevating Comfort Through Innovation
1. Concept
FX stands for ‘Future Experience’. Creating a new flexible passenger experience. With a simplified mechanism that offers new comfort positions, more space for passenger items on the large side console, and class leading bed space for ultimate luxury.
2. Overview
Building upon the development experience of “THE Room,” the private business class seat introduced on the Boeing 777-300ER in 2019, ANA and Acumen pioneered a new concept for mid-sized aircraft. After several years of development, from concept to commercialization, ANA, Acumen and Safran Seats collaborated to create this original seat exclusively for ANA.
3. Features
High livability: The space has been reconfigured with a combination of design elements: thinner privacy door and walls, curved lines in the backrest area and an alternating front and rear facing seat arrangement. This design optimizes the Boeing 787’s cabin, creating a spatial experience comparable to a larger aircraft and achieving a world-class comfort level.

- Functional seats: Significantly wider than the current※1seat, this design features a pre-reclining function that transforms the backrest into a sofa-like configuration, allowing passengers to relax in a variety of positions similar to lounging on a living room sofa.
Additionally, the adjustable leg rests allow the sofa-like configuration to be converted into a bed to create a personalized space tailored to individual passenger preferences

Functional improvements include a monitor 1.4 times larger than the current size※1, ample storage space, USB-C and wireless charging facilities and Bluetooth audio connectivity.
※1: Current B787-9 for long-haul international routes
- Sustainability: Thinner privacy cabin doors, backrests and seat-to-seat dividers contribute to a significant reduction in seat weight. Despite the spaciousness of the private cabin seat, its weight is comparable to the current Boeing 787-9 business class seat.

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About Safran
Safran is an international high-technology group, operating in the aviation (propulsion, equipment and interiors), defense and space markets. Its core purpose is to contribute to a safer, more sustainable world, where air transport is more environmentally friendly, comfortable and accessible. Safran has a global presence, with 100,000 employees and sales of 27.3 billion euros in 2024, and holds, alone or in partnership, world or regional leadership positions in its core markets.
Safran is listed on the Euronext Paris stock exchange and is part of the CAC 40 and Euro Stoxx 50 indices
Safran Seats is one of the world's leading manufacturers of aircraft seats, for both crew and passengers. 1 million Safran Seats-manufactured aircraft seats are currently in service with air fleets around the world.
For more information about Safran and Safran Seats, please visit: www.safran-group.com/
About Acumen
Acumen Design Associates Ltd. is a multi-award-winning design consultancy based in London. With nearly four decades of global success, Acumen is renowned for creating market-leading products and remarkable customer experiences for international blue-chip clients across the transport and consumer product sectors.
Driven by a team of visionary designers, creative thinkers, and brand specialists, Acumen is passionate about transforming the way people live and move. The company is best known for its pioneering work in the aviation and transport industries, particularly for its expertise in aircraft interior design. Acumen’s entrepreneurial spirit and collaborative approach have also enabled successful ventures into sectors such as life sciences and FMCG.
The company’s inventive and disruptive approach has generated an extensive portfolio of international patents, especially in aviation, where the firm has shaped industry innovation for over 30 years. Milestone achievements include the creation of the iconic First Class ‘Bed in the Sky’ for British Airways in 1996, the world’s first three-room VIP suite ‘The Residence’ for Etihad Airways, and the highly efficient ‘Polaris’ Business Class layout for United Airlines. With over 50 major airline projects to its name, Acumen has developed rare insight into the evolving needs and expectations of airline passengers worldwide.
For more information, please visit: www.acumen-da.com
About ANA
Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become the largest airline in Japan. Today, ANA HOLDINGS Inc. (ANA HD) is recognized as one of the World’s Most Admired companies by Fortune.
ANAHD was established in 2013 as the largest airline group holding company in Japan, comprising 71 companies.
It offers three distinct airline brands: ANA, Peach, the leading LCC in Japan, and AirJapan, launched in 2024 for international routes covering Asia.
ANA's legacy of superior service has earned SKYTRAX's 5-Star rating every year since 2013, making it the only Japanese airline to win this prestigious designation for 12 consecutive years.
ANA is also a four-time recipient of the ATW Airline of the Year award, recognized for excellence in aviation.
ANAHD has been selected as a member of the Dow Jones Sustainability World Index list for eight consecutive years and the Dow Jones Sustainability Asia Pacific Index list for nine consecutive years.
For more information about ANA and ANA HD, please visit: www.ana.co.jp/group/en/
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