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Safran Test Cells : a digital event in an original setting to keep in touch with customers


Restriction of travels, cancellation of airshows... In the current context, maintaining customers relationships can be an obstacle course. In order not to lose contact, Safran Test Cells invited its partners to join them for a digital event in an original setting! The Safran Test Cells teams took over the studios of the local Verviers television station Védia (Belgium) to organize their very first live webinar.

This digital meeting followed the last seminar organized to mark the 60th anniversary of Safran Test Cells in Singapore back in 2019. During this webinar, teams presented the latest progress in the company's strategic projects. In addition, customers discovered some new products and services such as the Spider Engine Handling System, the digitalization project in test benches based on Industry 4.0 (virtual reality, Cyres Web viewer, predictive maintenance, etc.) or even projects such as the company growing development in China and the new environmentally friendly test facility that cleans the ambient air in Belgium.

Some collaborators in Belgium took part in this webinar but some remote collaborators also participated from the US and China.

The goal of Safran Test Cells to organize a worldwide digital event was a great success!