#LoveMySafranJob – "I feel lucky to work in an international group such as Safran"
Tell us a bit about yourself!
I moved to California when I was 12. I’m originally from China. I love gaming and working out. I picked up gaming from my mom when I was around 5 years old. Playing games growing up really helped me develop some technological skills. I also like going to the gym during my free time. It helps boost my confidence while improving my discipline and strength. Before joining Safran, I had many student jobs: I worked in a retail store, in restaurants, as a front desk receptionist in a tennis club, as a tutor assistant in an art class, but also as an enumerator at the United States Census Bureau. I like discovering many things. It has helped me to choose the field that I wanted to study. I am currently pursuing a Bachelor's degree in International Business at CalState University Fullerton.
What is the biggest challenge you have faced as a student and how did you overcome it?
Since I am an intern and still a student, the biggest challenge I have faced so far is getting an internship. To be hired for an internship requires some experience, but it is difficult to have experience when you are still a student! I’m lucky to be here. Getting over the first obstacle and getting out of my comfort zone is the biggest challenge I have experienced so far.
Why did you choose a career in marketing?
I wanted to better understand how a business works, so I decided to look for an internship that would help me do that. Since marketing is business-related, it offers various opportunities for me to learn. I also decided to challenge myself and take on something I have never done, and I am happy I did. I feel lucky to work in an international group such as Safran. I will do my best to help my team succeed!
Could you tell us more about marketing at Safran Cabin?
Our team is responsible for developing the marketing strategy of the Company within the Galleys, Lavatories and Inserts portfolio. The purpose of marketing is to ensure the promotion of our products, our Safran Cabin brand, while answering our customer’s needs. The operational marketing of each division is responsible for creating promotional strategies for their products. We also create tools and materials for our commercial teams.
Can you describe a typical day at work?
Since the team is located in the US, Germany and the Netherlands, we always start the day with a meeting to keep track of what everyone is doing. As an Operational Marketing Intern, I ensure good communication between the Sales, Marketing and Innovation teams. I help with updating our materials (such as brochures) and prepare for the upcoming tradeshows. I also support administrative tasks for the team’s organization. Eventually, I will be helping the communication team to create more content to boost our social media presence.
What is one of your favorite projects and why?
I love editing brochures. I have clear goals and deadlines for this project. I can be creative with it, and it's fun! Asking feedback from others also helps me to learn a lot along the way. Another fun moment that I got to experience was when I helped Safran Cabin’s Communication and Marketing teams to organize the quarterly management meeting. It was very interesting to see the behind-the-scenes of such an event! I even got the opportunity to learn some technical skills. Did you know I was behind one of the cameras?!
What do you like the most in your job?
Learning about the aviation industry and discovering how an organization runs. Also, the first thing that caught my eye was the modern work environment at the site. It is professional, clean, and organized. I believe that a person’s working space affects their pace and mood. I prefer coming to work with no distractions rather than dealing with disorder and confusion.
Safran is driven by innovation. How do you apply this in your role?
I get to be creative when it comes to redesigning the brochures. So I dare to innovate! Of course, I need to ensure that I follow the company guidelines and standards, so it can be a challenge sometimes.
Based on your first internship experience, what do you think you should continue improving for your career?
I wish I was more familiar with excel and the e-mail platform. People of my generation have a lack of practice when it comes to e-mail, because we use different networks! I also think I can improve my time management skills and learn how to prioritize more.
What are your top three tips for students interested in a career in operational marketing?
First, learn how to use tools (such as Adobe and Microsoft, for example), and writing techniques to be able to write formally. Second, learn about the industry you are working in. It is important to understand your position, the product you make, or the market. Last, but not least, have fun. Let your creative side shine and don’t burn yourself out!
- © Safran
- © Danna Tan