Safran to partner the 2013 EDHEC cruising race
Paris, 12th December 2012
From 19th to 27th April 2013, the 45t edition of the EDHEC cruising race will be taking place in Brest in partnership with the Safran group. This race, Europe's biggest student sports event, brings together 3000 students from 22 different countries, and from almost 165 business and engineering schools and universities from around the world.
Strengthening the Group's reputation among young graduates
This partnership is part of the campaign launched in 2012 by Safran to establish a strong image as an employer. In 2013, Safran will once again have to recruit around 3000 employees in France, 40% of which will be young graduates. The EDHEC cruising race is therefore the ideal opportunity for Safran to strengthen its reputation among students and young graduates. Safran will have an ongoing presence at a stand aimed at allowing them to discover the Group, the various professions and career opportunities in the aerospace, defence and security sectors.
Safran has decided to sponsor two trophies: the 100% Student Trophy and the 100% Women's Trophy, which will be awarded to crews made up uniquely of young women. These choices fit in perfectly with the two priority targets the Group has in terms of recruitment.
Creation of a link between the Vendée Globe and the EDHEC cruising race
The Group, competing in the Vendée Globe with the skipper Marc Guillemot, who was forced to retire following damage to his keel, launched the serious online game "Safran E-sailing Team" on 16th October (www.safran-esailingteam.fr), a virtual Vendée Globe reserved for students of major schools and universities. More than 1000 individual prizes can be won (Ipad, Go Pro camera…etc.). The School, which achieves the highest score (referred to as "rudders") will see their boat sponsored by Safran in the 2013 EDHEC cruising race.
Note the time in your diary. This afternoon from 5 to 7 on the main stage at the Nautic (the Paris Boat Show) a conference is being organized around the theme "Sailing and Sponsorship: an ocean of opportunities."
Marc Guillemot and Christine Orfila, Head of Image and Branding in the Safran group will be speaking during this conference organised by the EDHEC cruising race to talk about Safran's investment in sailing sponsorship and the values conveyed by sailing.
Safran is a leading international high-technology group with three core businesses: Aerospace (propulsion and equipment), Defence and Security. Operating worldwide, the Safran group has close to 60,000 employees and generated sales of 11.7 billion euros in 2011. Working alone or in partnership, Safran holds world or European leadership positions in its core markets. The Group invests heavily in Research & Development to meet the requirements of changing markets, including expenditures of 1.3 billion euros in 2011. Safran is listed on NYSE Euronext Paris and is part of the CAC40 index.
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