Safran launches in-house data security awareness campaign "<i>Our success is built on ideas. Keep them safe</i>"

Paris, November 6, 2012

Safran has launched an offbeat in-house campaign to increase employee awareness of the importance of protecting company data, based on the slogan: "Our success is built on ideas. Keep them safe." Data security has become a vital challenge for the Safran group, which invests heavily in Research & Development, and is expanding rapidly in international markets, while facing increased competition.

The data security awareness campaign, available in six languages, was initiated by Safran's corporate communications and security departments, and created by the agency Free-Lance's L'agence. It uses a, offbeat, entertaining approach to make sure that Safran's 60,000 employees are aware of the importance of protecting the Group's data and expertise.

On September 30, 2012, 210 Group facilities in 32 countries received posters and screen savers that remind employees to speak discreetly on the phone, use the paper shredder, pay attention to their computer, erase whiteboards in conference rooms and other helpful security tips.

Three videos are also being distributed over the Group's intranet. They show employees around a conference table playing the well-known games of Pictionary, Taboo and charades to guess the best practices that will ensure data protection on a daily basis. Safran is using this offbeat, relaxed approach to make sure all employees are aware of the stakes involved.

"The goal of this awareness campaign is to convince our employees that it's easy to act in a way that protects our vital data," explains Michel Pages, Safran Corporate Security Department Vice President. "Through the campaign slogan, 'Our success is built on ideas. Keep them safe,' we wanted to make sure that all employees feel involved. And I believe we have succeeded, judging by the excellent feedback we have received from around the world."

See the films used in the awareness campaign:


Safran is a leading international high-technology group with three core businesses: Aerospace (propulsion and equipment), Defence and Security. Operating worldwide, the Safran group has close to 60,000 employees and generated sales of 11.7 billion euros in 2011. Working alone or in partnership, Safran holds world or European leadership positions in its core markets. The Group invests heavily in Research & Development to meet the requirements of changing markets, including expenditures of 1.3 billion euros in 2011. Safran is listed on NYSE Euronext Paris and is part of the CAC40 index.
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