Safran launches online video portal
Paris, October 31, 2012
Safran launched an online video portal today to bolster and energize its corporate Web image. All videos from the Safran group will be made available through this portal, enabling online users to learn more about the Safran group, its business sectors, values, commitments, innovation capabilities and human resources policy.
The video portal can be reached through the Safran website home page, under the "videos" tab. Navigation is very simple, with easy access to spotlighted videos, specific channels, the latest videos and the most popular.
The portal also facilitates sharing of Safran videos via other channels, including Facebook, Twitter, Linkedin and Viadeo, thus helping expand Safran's online recognition.
"This new platform centralizes all videos from our Group, and gives online users a very comprehensive and dynamic vision of Safran in just a few clicks," said Pascale Dubois, Safran Vice President for Communications. "With its simple structure, plus very pertinent, informational videos, Safran now has another top-flight information channel to convey our high-tech image."
Safran recently won two Silver Dolphin Trophies at the Cannes Corporate Media & TV Awards festival, in the categories "3D Corporate Films" and "Internal Communications", for its corporate film and a film on the Safran human logo formed during Discovery Day 2012. This festival recognizes the best corporate films, online media and TV documentaries from around the world.
See all videos from the Safran group, including the two prizewinners, at:
Safran is a leading international high-technology group with three core businesses: Aerospace (propulsion and equipment), Defence and Security. Operating worldwide, the Safran group has close to 60,000 employees and generated sales of 11.7 billion euros in 2011. Working alone or in partnership, Safran holds world or European leadership positions in its core markets. The Group invests heavily in Research & Development to meet the requirements of changing markets, including expenditures of 1.3 billion euros in 2011. Safran is listed on NYSE Euronext Paris and is part of the CAC40 index.
For more information, www.safran-group.com
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