Safran launches new corporate ad campaign in France
"The success of a high-tech group like Safran depends on the talent of our people," said Dominique-Jean Chertier, Deputy Chief Executive Officer, Corporate Office. "We want to enhance our recognition and also spotlight the contribution of our employees to the technologies we develop and apply. Safran will hire 6,000 new employees in 2012, including both recent graduates and seasoned pros. We decided to help identify these candidates by addressing their key expectations, which Safran can legitimately fulfill."
The new "PROUD!" ad campaign is built around a very striking image – the photo of the human logo formed by the 3,000 participants in Safran Discovery Day, wearing the colors of the Group's emblem.