Discovery Day 2012 Safran organizes vast operation to welcome new managers in conjunction with agency Le Public Système

Paris, June 4, 2012

On June 6, Safran is organizing its largest ever event to welcome new employees and newly promoted managers, Discovery Day 2012. Nearly 3,000 Safran employees from around the world are converging on the Le Bourget venue near Paris for this day-long event, which will help them better understand the Safran group, its values, organization and career opportunities.

Safran's corporate officers will be participating in the various presentations and roundtables, reviewing in particular the Group's businesses, professions, strategy, focus on innovation and human resources policy. Each session will be interactive, offering panel discussions, a quiz, videos, employee testimonials and the opportunity for a live chat with employees from around the world.

"Carrying on the theme of the employer brand campaign launched early this year, this latest Safran event recognizes our employees' pivotal role in the Group's success," said Pascale Dubois, Vice President for Communications at Safran. "At the same time, it clearly illustrates Safran's good financial health and dynamic HR policy, since we are hiring some 6,000 new employees annually."

The day will culminate in a party at the Le Bourget Air and Space Museum, with a band and DJ setting up in front of the Concorde and other legendary aircraft on display.

The contract to help organize this vast and complex operation was won by the PR agency Le Public Système, working in conjunction with partner American Express Meetings & Events. The 2012 edition of Discovery Day was prepared in the record time of three months, with impressive logistics arrangements and participants from 26 countries.

"We were delighted to win this contract, but it was also a huge challenge," said Matthieu Chaumin, head of customer accounts at Le Public Système (part of the Public Système Hopscotch group). "It was very exciting because of the wide variety of messages to be included, the tight deadlines, and a new customer that we had to get to know in short order. Furthermore, our work on this contract bolstered our own understanding of the aerospace, defense and security markets, increasingly important for our agency, and we are very proud of the work we have done for Safran."


Safran is a leading international high-technology group with three core businesses: Aerospace (propulsion and equipment), Defence and Security.
Operating worldwide, the Safran group has close to 60,000 employees and generated sales of 11.7 billion euros in 2011. Working alone or in partnership, Safran holds world or European leadership positions in its core markets. The Group invests heavily in Research & Development to meet the requirements of changing markets, including expenditures of 1.3 billion euros in 2011.
Safran is listed on NYSE Euronext Paris and is part of the CAC40 index.

Catherine Malek
Tel : +33 (0)1 40 60 80 28

2, bd du Général Martial Valin
75724 Paris Cedex 15 - France

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