Safran to hire 6,000 new employees in 2012 … and publicize it!
Paris, February 21, 2012
Safran, a world leader in the global aerospace, defense and security markets, is recruiting 6,000 new employees in 2012, including nearly half in France, and is publicizing this fact through a large-scale advertising campaign.
Starting on Thursday, February 23, Safran will be rolling out a vast ad campaign in the press, online and on billboards, along with a special poster event in the Paris Métro. It will also be launching new school relation initiatives, including the creation of a network of ambassadors, plus a revamped Human Resources section on the website (www.safran-talents.com) and a special program targeting leading social networks (Facebook, Linkedin, Viadeo). Through this multimedia approach, Safran is deploying the resources needed to recruit today's top talents, in order to support its growth, consolidate its leadership and continue the flow of innovative solutions.
The new hires will join a major international enterprise that counted nearly 60,000 employees at the end of 2011, all focused on inventing tomorrow's technologies. Safran offers a wide range of jobs and career development opportunities, but this campaign is primarily intended to bolster its Research & Development teams. Two-thirds of Safran's new hires in France will be for engineering positions. Furthermore, reflecting its strong commitment to corporate social responsibility, Safran will be emphasizing diversity in its recruitment efforts, including hiring more women for engineering and management positions.
The new ad campaign, developed by the agency Euro RSCG C&O, features a new tagline, "Key Missions, Key Technologies, Key Talents". It spotlights the technological innovations developed by Safran's engineers and how these innovations contribute to society as a whole.
The three ads each feature a striking color photo and share the same headline, "Safran is recruiting engineers for some Very Important Missions," while also pointing out the benefits of these technologies.
- A mountain search & rescue worker succeeds thanks to the helicopter engine designed by Safran's engineers.
- 840 million Indians will receive an ID card giving them access to healthcare and allowing them to vote, thanks to a unique identification program based on Safran's technologies.
- A new jet engine developed by Safran will enable millions of voyagers to explore the world while also reducing their environmental impact.
As the ad says, "Yet another innovation from Safran that's more than just a new technology."
Safran is a leading international high-technology group with three core businesses: Aerospace (propulsion and equipment), Defence and Security. Operating worldwide, the Safran group has nearly 60,000 employees and generated sales of 10.8 billion euros in 2010. Working alone or in partnership, Safran holds world or European leadership positions in its core markets. The Group invests heavily in Research & Development to meet the requirements of changing markets, including expenditures of 1.2 billion euros in 2010. Safran is listed on NYSE Euronext Paris and its share is part of the CAC 40.
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