Safran group revamps visual identity to better reflect its position

Safran unveiled its new visual identity today during the Annual General Meeting of Shareholders. The Group's visual identity is now based on a modernized logo and a "descriptor" specifying Safran's three core businesses: Aerospace, Defence, Security.

Paris, May 27, 2010

The Group's new visual identity is accompanied by a new baseline that will be deployed on all communications media: KEY MISSIONS, KEY TECHNOLOGIES. This baseline spotlights the foundation shared by all Group companies, namely their expertise in cutting-edge technologies intended for highly critical applications.

The visual identity of Group companies is also changing to emphasize the scope of the Group. Safran thus affirms its identity as a unified group drawing on each of its constituent companies, strong brands that embody its rich legacy.

"The aim of this new visual identity is to bolster the global recognition and image of Safran as a powerful, international high-tech group. It reflects the sound foundations and potential of a global group that harbors exceptional commercial and technological synergies," said Jean-Paul Herteman, Chief Executive Officer of Safran.

Safran's new visual identity builds on the Group's recent successes and long-term strategy. It clearly expresses Safran's identity as a global, Tier-1 supplier of systems and equipment for the Aerospace, Defence and Security markets.

Through its new visual identity, Safran underscores several key assets:

Complementary businesses

Centered around its three core businesses, Aerospace, Defense and Security, Safran is a high-tech group with a constant focus on maximizing the reliability of its products and service for highly critical applications.

Solid foundations

Safran has clearly established its position as a reliable and pivotal player in its core businesses, based on annual revenues exceeding 10 billion euros, a powerful business model (ongoing growth, 6.7% operating margin in 2009), strategic acquisitions in security growth markets (Printrak, GE Homeland Protection), and success in the commercial marketplace (delivery of the 20,000th CFM56 engine in 2009, selection to provide the integrated propulsion system for China's new C919 jetliner).

A culture of innovation

Research & Development accounts for 20% of the Group's workforce and nearly 11% of its consolidated revenues. Safran was ranked No. 4 in patents filed in France last year. The Group designs and manufactures products embodying major innovations across all of its businesses, as shown by the new-generation LEAP-X engine for tomorrow's single-aisle jets, or the "Finger on the Fly" biometric system that uses contactless technology to identify fingerprints on a moving hand.

International presence

The Safran group has nearly 55,000 employees in more than 30 countries on five continents, a resolutely international dimension that is illustrated by the round form of the emblem in the logo.

Safran hired 1,000 new employees in 2009, including 74% engineers and management staff, and welcomed 40 doctoral students. Four percent of Safran's payroll is invested in training.


Safran is a leading international high-technology group with three core businesses: Aerospace (propulsion and equipment), Defence and Security. Operating worldwide, the Safran group has 55,000 employees and generated sales exceeding 10.4 billion euros in 2009. Working alone or in partnership, Safran holds world or European leadership positions in its core markets.
The Group invests heavily in Research & Development to meet the requirements of changing markets, including expenditures of 1.1 billion euros in 2009.
Safran is listed on NYSE Euronext Paris and its share is part of the SBF 120 and Euronext 100 indexes.

Press Contact:
Catherine MALEK
Communications Department
Tél +33 (0)1 40 60 80 28
Fax +33 (0)1 40 60 80 26

2, bd du Général Martial Valin
75724 Paris Cedex 15 – France

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