Safran wins second award for 3D corporate film
Paris, December 4, 2012
Safran's corporate film won the award for the best 3D film at the aerospace image and book festival, Des étoiles et des ailes ("Of stars and wings"), organized in Blagnac, southwest France, from November 17 to 20, 2012. This festival recognizes the best visual communications produced by companies in the aerospace sector.
The Safran corporate film, directed by Pascal Gadeau and produced by the agency Master Image Programmes, incorporates state-of-the-art techniques. It required three days to shoot and over two months for post-production.
The film places Safran's high-tech world center stage, with dancers representing the Group employees who design, develop and produce its leading-edge technologies. It establishes a parallel between the qualities intrinsic to dance – precise, creative and controlled movements – and the qualities shown by Safran employees.
To magnify the effects of the choreography, several different cameras were used, including two high-speed models. Some shots were filmed at a speed of over 300 images/second, providing slow-motion images so that viewers can feel the full effect of a jump or a pirouette. Through this super "slo-mo", the movements can be better understood, and they have even more impact. Safran also decided to shoot in 3D, because this technology allows the director to fully exploit space, while precisely positioning the dancers in the background and, using graphics and special effects, clearly spotlighting Safran technologies
Safran had already won the Silver Dolphin Trophy for this film at the Cannes Corporate Media & TV Awards festival.
You can see Safran's 3D corporate film at: www.youtube.com/watch?v=fsZpzdSt0gQ
See all Safran videos at: www.safran-group.com/videos/
Safran is a leading international high-technology group with three core businesses: Aerospace (propulsion and equipment), Defence and Security. Operating worldwide, the Safran group has close to 60,000 employees and generated sales of 11.7 billion euros in 2011. Working alone or in partnership, Safran holds world or European leadership positions in its core markets. The Group invests heavily in Research & Development to meet the requirements of changing markets, including expenditures of 1.3 billion euros in 2011. Safran is listed on NYSE Euronext Paris and is part of the CAC40 index.
For more information, www.safran-group.com - Follow @SAFRAN on Twitter
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